Recently it seems like alot of small town companies are using MySpace to launch themselves into a free marketing world that is hip and pretty darn easy to use. You can not beat free when you are a business with a marketing budget of zero. I know my CEO, David LaPlante is constantly pushing MySpace to Reno Companies.

The Courier Journal of Kentucky is running a story on the success of local businesses which are promoting on MySpace.com via setting up MySpace profiles and using ads to promote new products.

Peter Berkowitz, owner of Old Louisville Coffee House, [says] the effort was so successful that he abandoned his traditional Web site in favor of MySpace.

“It just seemed redundant,” said Berkowitz, 32, who uses the MySpace profile to post electronic bulletins about live music events, art shows and poetry readings.

… Berkowitz said he gets about five requests a day from people who want to be “friends” of the shop’s MySpace page, giving them access to its calendar listings, photos and other details.

The shop, at Fourth and Hill streets, is described online as male, 101 years old, with the following interests: coffee, tea, food, books, art, music.

I personally know the owner of one of the Reno’s favorite art store, LaBussola. LaBussola has a profile page and has 260 friends. The owner uses MySpace to launch her events, and promotes whats she is doing within the community. It also serves as a launching pad for other artists to share his or her work via posting a comment onto LaBussola’s profile page.

MySpace is great for small business with very small marketing budgets. It allows the business to participate in large scale social networking, which is a pot of gold for small business.

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